How Flickr Photos Add Power To Your Content
June 6, 2008
They say a picture’s worth 1,000 words. Adding photos and images to your written text will make your content more appealing, engaging, and easy to read.
But there’s something else you can do to make those pictures more interesting, powerful and engaging. To make for a more irresistible point of connection with your readers. To help make your story vivid, personal and real. It’s simple: use your own photos.
Start Taking Your Own Photos
Now if you’re like most people you might be protesting at this point that your pictures aren’t good enough, you don’t know how to use a digital camera, etc etc (excuses excuses). Get a camera and give it a go: it’s a lot easier than you think. Modern technology makes it easy to point and shoot (and edit later).
Share Your Photos On Flickr
Flickr, the photo sharing site, makes it easier again. You can upload photos, share with them friends and colleagues, and then learn from their feedback and comments. You can watch how they do things and pick up tips, try out new things, experiment with a different way of taking photos.
Help People Find You
There are many other benefits to sharing your (public, not private and personal) photos online. You can tag your photos by area, topic, issue, idea. People who are searching a photo on that might find you, your group or your business through your flickr stream… before they get anywhere near your website or your blog.
Photos Add Colour And Share Your Story
Adding photos to your blog, website or social media sites adds colour and depth to your content. It helps to bring it life: makes it more personal, human, vivid, real. It provides an entry point, a point of connection for your readers and customers: something that makes you different, that helps you stand out from the crowd.
Let me say it again: your photos don’t have to be great. I know mine aren’t, but they’re good enough, and they’re getting better as I share and practice through participation and sharing of my material on flickr. Here’s a collage I made from pictures I took in central Edinburgh: different views of the nearby Union Canal.
There’s nothing special about them but they help to fix my business or my story, at a place, a point in time. It helps you to get some idea of the things I find interesting (reflections, over and again; the wildlife on the water). It helps to make me ‘real’: more than just a website, but a person who’s creating it. Adding some of her self to the content.
And that’s what gives it the power.
Do you need to add some more power to your web presence? Work with Powerful Web Content to analyse what’s missing and identify how you can ramp up your content with pictures, stories, and an authentic, powerful voice (your own).
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