How A Blog Can Boost Your Coaching Practice
June 26, 2008
Adding a blog to your website - or getting started on the net with a blog based website - is a great way to improve your web presence. Why?
- It’s an easy and affordable way to get started
- It makes it easier for search engines to find you - and that means it’s easier for the people using the search engines (your clients and customers) to find you
- You can update your content week by week, month by month, without any additional cost, which means you thicken, develop and improve your content as you go
This is good news for coaches - whether solo practitioners or coaches working as part of a practice - when affordability matters and getting found counts.
But that’s not the only reason blogs are such a powerful way to boost your coaching practice. There are a whole lot of coaching benefits too.
The Coaching Benefits of Having A Blog
Here are some of the ways that writing a blog can help you stretch and develop as a coach - that have got nothing to do with websites or search engine optimisation.
1. Writing a blog on a regular basis encourages reflection: on what you’ve learned, how your clients have grown, how you want to develop and improve your practice
2. Writing a blog will improve your language skills: you’ll get to practice using powerful questions, language that supports change, finding the words to engage and connect with readers and potential clients
3. You’ll find new ways to describe what you do: plain English versions of coaching jargon, metaphors that resonate with readers, stories that help to convey your point
4. A blog helps you create rapport with clients: blog writing demands a conversational style, some sharing of your likes and preferences, your personality, your coaching philosophy… all of which helps future clients to get a sense of who you are and what you’re about, as a first step to a relationship of trust
5. Writing a blog enhances creativity: as you look for new ways to write about or communicate your coaching philosophy you’ll boost your creativity, tapping into new ideas for products, promotional materials, workshop topics and so on
6. Writing a blog helps you develop your ideas: helping you to refine your coaching philosophy over time, and to define and establish your niche
7. Writing a blog is an easy way to create content: that you can use again, for newsletters, articles or the raw material for that forthcoming book
Writing a blog keeps you on your toes: inventive, creative, learning, experimenting, open to new ideas, dancing in the moment. Things that will help you boost your coaching practice, and grow as a coach.
If you’re a coach with a blog please do share your experience: what kind of impact has the blog had on your coaching practice?
Powerful Web Content provides you with not just the site but the training, skills and support so you can manage and update your site with confidence.
Find out more about getting started with a blog based website.
Photo Credit: Arch Reflections by Joanna Young on Flickr - capturing reflections in the still waters of the Water of Leith, Edinburgh
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